Showing posts from 2016

The BIG Selling season is Here!!

It's time, the big selling season is here! What if you are not ready?  First, don't panic. There is still time to get some of the basics taken care of. Here are a few things you can do today.  

TODAY:  Check all your needed supplies!!  From product supplies to packing and shipping supplies.  Tape? Boxes? Bags? Tissue paper? Business cards? Printer paper? Ink?  ORDER WHAT YOU NEED TODAY!!  Don't wait, do it now! You would rather have extra on hand then need to find what you ran out of.  This can literally make or break your selling season.SHIPPING STATION:  Set up an area that will be dedicated to everything shipping. All shipping supplies within reach.  Tape, scissors, tissue paper, bags, business cards, printer ( for shipping labels), product holding area, boxes and more.PACKING ORDERS:  Set up a time of day that you will package all your days orders.  Once you establish the time for this, keep it.  Don't change it!!  It needs to become part of your daily routine.  CHE…

How to create the perfect title for Etsy

You have your Etsy shop all set up. It's filled with some great products and you have yet to get views. It's a common problem for most shop owners and it is an easy fix. 

It comes down to a couple of things. First your title and then your tags. Titles need to be written by the way folks will search for your products.  It sounds simple enough, however, the majority of shop owners do not write this way.

Take a step back and ask yourself, what would I type in search to see my competitors products.  This is the first clue on how your titles need to be written. Here is a quick list of how to do your title in order for your customers to find you:
Don't use your products name in the title. For example, if you call your bracelet "Jill's Silver Bangle"  no one will know this is what you call your silver bracelet. So save that for the description. Don't use anything in your title other than letters, numbers and commas.  The other symbols don't register in search. …

Promote, Promote and Promote!

We hear it all the time, "you need to be promoting your shop".  You shake your head, toe the floor. . . I know but it's to expensive. I'm not selling enough to make that work.

Well, let's take a look at this and see. You may be pleasantly surprised to discover, using Etsy's Promotion is one of the most under appreciated, under used means of promoting your shop!

Now don't leave, just take a moment to look this over. You will soon discover you have not gotten all the information you needed to make this work.  After all,  you control your daily budget, how much you will pay per item for a clicked view and more.  Go ahead and open up your Etsy shop while following along here.

At the top of the promoted listings page, you will see your daily limit.  Simply figure out how much money you can afford to spend for advertising your shop each month. . . then divide it by 31.  That is your daily budget. In our example going forward, we will use a daily budget of $1.00.


Never give up!

You are not alone if you struggle with your products being found on Etsy.  There is a learning curve we all need to go through and simply put, it takes time to master.  That being said, many give up before really giving it a go.  With so many ways of approaching the issue and some outdated advise floating around, it's easy to see why you are frustrated.

Here are a few things to help you along your way when it comes to your title and tags.
Titles:  A title needs to be how the consumer will type it into the search bar. For example if you are selling a Black tote bag with pockets and you call it the "Midnight Carryall". Then you create a title that reads: "Midnight Carryall totebag"  Publish your listing and wait for views. Nothing. . . crickets. . . frustration sets in.  The truth of the matter is this, your customer does not know the cute or clever name you gave your product. A better title would be " Tote bag, black, pockets, carry handle"  This would …