How to create the perfect title for Etsy

You have your Etsy shop all set up. It's filled with some great products and you have yet to get views. It's a common problem for most shop owners and it is an easy fix. 

It comes down to a couple of things. First your title and then your tags. Titles need to be written by the way folks will search for your products.  It sounds simple enough, however, the majority of shop owners do not write this way.

Take a step back and ask yourself, what would I type in search to see my competitors products.  This is the first clue on how your titles need to be written. Here is a quick list of how to do your title in order for your customers to find you:
  • Don't use your products name in the title. For example, if you call your bracelet "Jill's Silver Bangle"  no one will know this is what you call your silver bracelet. So save that for the description. 
  • Don't use anything in your title other than letters, numbers and commas.  The other symbols don't register in search. ( did you notice when typing in your tags it won't allow inch marks or any other symbols??)
  • Do use your titles keywords as your tags. This is very important, since your tags back up your title.
  • Do use your title as best you can in the first two sentences of your description. Making sure it reads naturally, not a simple re-posting of the title. . . that is spammy and looks weird to your customers.
  • Do use keyword tools.  If you haven't discovered the EtsyRank tool, you need this today!  **you must be a member of the team in order to use the tool. . . promise you, it's worth it!
Once you get the hang of it, titles will become much easier over time for you to create. Keep in mind, you will need to adjust your titles from time to time in order to stay relevant. If you get stuck, feel free to stop by EWDMarketing .  

Until next time, 
~Joanna

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